60ziaren.pl is a family-run coffee roastery shop, specializing in premium coffees and specialties from around the world. In 2022, 60ziaren.pl was rebranded, which resulted in major changes not only in brand communication, but also in the UX / UI of the store and technology.
60ziaren.pl is a family-run coffee roastery shop, specializing in premium coffees and specialties from around the world. In 2022, 60ziaren.pl was rebranded, which resulted in major changes not only in brand communication, but also in the UX / UI of the store and technology.
Switching from WooCommerce to a tailor-made eCommerce platform, improving website performance, as well as reflecting the brand strategy through the UX / UI design.
“havenocode accomplished my design goals — the site exactly matches my idea. The market response has been more than positive, and people have commented that the site looks simple yet premium. I accepted most of their first ideas because they were perfect.”
Within 2,5 months, using the no-code Bubble.io platform, we built a fully custom, responsive online store from scratch. The project kicked off with an analysis of the client's requirements - functional, technological and visual.
Then, our UX / UI Design team developed mock-ups to reflect the brand positioning strategy as a premium coffee roastery shop, while focusing on improving the customer experience.
The main goal of the project was to simplify the checkout process in order to minimize drop-offs and increase the conversion rates. We also integrated the platform with 3rd party systems - Furgonetka.pl for shipping; Przelewy24.pl for instant payments, as well as Facebook Conversion API for optimizing advertising activities.
In addition, the store has a CMS for blog management, an editor for product descriptions, or a coffee composer, which, based on taste preferences and the method of brewing coffee, recommends customers the perfect mixture of beans.
Key deliverables:
New UX / UI design
Implementation of complex logic on the backend
Fully responsive store interface (RWD)
Intuitive checkout process
Integration via API with 3rd party shipping and payment systems
Coffee recommendation system
CMS for managing product descriptions and blog articles
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